EL EDIFICIO DE CASA DECOR 2021 – La Casa de Tomás Allende

La Casa de Tomás Allende es una representación perfecta de lo que también es Casa Decor, una composición ecléctica y diversa, construida por colectivos de grandes profesionales y empresas, innovadores y creativos.

Un proyecto colectivo que añade, desde su concepción, un sentimiento de variedad, a la vez que de unidad. Las dos “Casas” representan lo mejor de las capacidades artísticas y creativas de este país. Son un reflejo la una de la otra.

Por ello, no es casualidad que Casa Decor haya elegido este edificio para celebrar la edición de 2021. Se trata de una construcción singular y única en Madrid, como también lo es Casa Decor.

La Casa de Tomás Allende se encuentra en la esquina de la Plaza de Canalejas con la Carrera de San Jerónimo. Este extraordinario edificio es una muestra única del estilo arquitectónico regionalista, proyectado por el arquitecto cántabro Leonardo Rucabado y construido entre 1916 y 1920. A la muerte prematura de Rucabado en 1918, fueron los arquitectos Ramiro Saiz Martínez y Pedro Cabello Maíz quienes lo finalizaron siendo fieles a su proyecto.

Casa-de-Tomás-Allende---CASA-DECOR-2021

Casa-de-Tomás-Allende—CASA-DECOR-2021

Recibe su nombre de su primer propietario, el prominente empresario, promotor inmobiliario y político asentado en Bilbao, Tomás Allende Gómez, para quien Rucabado ya había realizado varios chalés en Bilbao.

En 1916, Tomás Allende le encarga una nueva construcción, esta vez en Madrid, en la cotizada plaza de Canalejas, ya centro financiero de la ciudad. Para este proyecto, que estaba destinado a viviendas y oficinas comerciales, Rucabado se recrea y despliega todo el repertorio regionalista que venía investigando y aplicando en otras construcciones. Sin duda, su obra póstuma es la culminación de su corta carrera.

LA FACHADA

El trabajo ornamental de la fachada es rico, ecléctico y exuberante, con una solana cántabra, grupos escultóricos en piedra caliza (heraldos, escudos, columnas, guirnaldas, leones, emblemas, medallones, veneras, etc.), así como ladrillo visto dispuesto al estilo mudéjar, cerámica de Daniel Zuloaga, rejería de balcones y barandillas de Francisco Torras, y magníficas vidrieras de la casa Maumejean.

A la hora de componer la fachada del edificio, Rucabado tuvo muy presente la construcción colindante, la Casa Meneses, construida entre 1914 y 1915 por el arquitecto José María Mendoza y Ussía. Para lograr una armonía entre las dos edificaciones,

Rucabado mantuvo las mismas alineaciones en la apertura de los huecos y remató la esquina con un torreón, de forma que el conjunto quedara integrado en la cara curva de la plaza.

La fachada es, sin lugar a dudas, un magnífico muestrario de los oficios artesanos tan apreciados en las construcciones de finales del siglo XIX y principios del XX, que Rucabado supo potenciar en su ideario regionalista. No cabe duda de que en esta edificación trabajó lo más granado de los gremios de la construcción, maestros y operarios muy cualificadas de los diferentes oficios que llevaron a cabo, de forma impecable, la imaginería decorativa y ornamental de Rucabado.

EL MIRADOR

Uno de los elementos más destacables y sorprendentes de la fachada es el mirador que asoma a la Carrera de San Jerónimo. Está inspirado en la típica solana cántabra, aunque no de origen humilde, ya que en ella hay un excelente trabajo de ebanistería, probablemente realizado por artesanos cántabros.

Está realizado en caoba cubana, madera preciosa ya prácticamente inexistente. En él se encuentra un curioso inventario de tallas que adornan la parte interior de la cornisa: águilas, atlantes sedentes, motivos célticos y figurillas clásicas, junto a pináculos, barrotes y robustas columnas talladas en espiral.

LA CERÁMICA

Daniel Zuloaga fue el encargado de realizar la rica ornamentación de los dos torreones y la terraza. Para ello utiliza una iconografía muy diversa, también de tintes historicistas, en la que aparecen medallones con figuras románticas, toques exóticos, como elefantes o leones anillados, figuras míticas como faunos, escudos ovalados, guirnaldas de frutas y flores, etc.

Daniel Zuloaga fue uno de los más importantes ceramistas de entre siglos, requerido por los grandes

arquitectos de la época, para quienes trabajó en diversas ciudades españolas. Realizó decoraciones tanto en residencias y palacetes privados, como en edificios públicos y religiosos. En Madrid, se pueden encontrar sus revestimientos cerámicos en la Escuela de Minas, el Palacio de Velázquez, el Palacio de Cristal del Retiro, el Ministerio de Fomento, el Hospital de Maudes, el edificio del ABC de Serrano o el edificio Grassy.

ORNAMENTACIÓN ESCULTÓRICA

Una gran variedad de figuras y símbolos historicistas pueblan la fachada del edificio, un interesante trabajo escultórico en piedra caliza. En el cuerpo principal se concentra una serie de grupos escultóricos de relevancia: dos heraldos vestidos con tabardos con emblemas heráldicos (muy similares a los que se hallan en el Monasterio de San Juan de los Reyes, en Toledo) flanquean a un león que sostiene un emblema oval. Este grupo está coronado por un escudo imperial enmarcado por pilastras y un frontón clásico. En la base del torreón se suceden medallones con rostros de personajes históricos, entre los que se reconoce a la Dama de Elche o Francisco Pizarro.

Cabe destacar el conjunto de columnas y pilastras

distribuidas de forma aparentemente aleatoria, pero que guardan relación con el deseo del arquitecto de respetar la verticalidad del edificio contiguo, la Casa Meneses, que se caracteriza por altas columnas que abarcan tres plantas. Rucabado quiso mantener esta armonía, pero rompiendo el orden y colocando columnas y pilastras a diferentes alturas. Algunas de ellas van adosadas y otras exentas; unas acanaladas en vertical y otras en espiral; y casi todas, rematadas con capiteles jónicos.

Finalmente, uno de los detalles más sobresalientes de la fachada es la ornamentación de conchas o veneras que salpican los muros de ladrillo rojo y que recuerda, sin duda alguna, a la Casa de las Conchas, la impresionante edificación salmantina del siglo XV.

EL LADRILLO

El estilo de Rucabado se caracterizaba por combinar de forma magistral muy diversos materiales: madera, piedra, metal, pizarra, ladrillo… dando a todos ellos un uso decorativo excepcional. El ladrillo juega un papel de gran importancia en la escenografía del edificio, ya que sirve de fondo y resalta los elementos escultóricos en piedra y cerámica, aportando cierta intención neomudéjar.

A la tradicional disposición en soga, se alternan otras en espiga, en arco y en vertical, con la yaga vista blanca, lo que refuerza el efecto visual. Especialmente delicado es el trabajo de los dos torreones, que intercala el ladrillo con los elementos cerámicos y una hilera de rosetones de metal que rodean la base de las cúpulas

TRABAJOS DE METALISTERÍA Y HERRERÍA

Otros oficios destacados tanto en el interior como en el exterior del edificio son la metalistería y la herrería. En el exterior, llaman especialmente la atención las barandillas de los balcones, profusamente trabajadas con motivos heráldicos y medallones. En ellos, se puede observa a un águila bicéfala con las alas explayadas, símbolo del escudo imperial.

En el interior, el portal, decorado en mármol rosa, está recorrido por una hilera de figuras históricas en bronce, que potencian el estilo historicista de la

decoración. Entre ellos, se reconocen los retratos de San Pedro, Don Pelayo, Santa Teresa, Colón, Cervantes, Cardenal Cisneros, Isabel de Castilla o Fernando de Aragón. A ambos lados, dos escudos imperiales y sendas farolas de bronce sobre un pedestal de mármol abren paso hacia las escaleras, decoradas con una cenefa de mármol adornada con tachuelas de bronce en forma de flor, donde destaca el soberbio ascensor de hierro fundido. Especial atención merecen las paredes, tratadas con un delicado esgrafiado que simula la textura de encaje.

LOS INTERIORES

El edificio cuenta con 5000 m2 metros aproximada- mente, distribuidos en bajo, seis pisos y sótano. Las plantas están organizadas en dos alas, que tendrán recorridos muy similares y que albergarán un total de 61 espacios. Los bajos comerciales se acondi- cionarán para crear una amplia zona de restaura- ción de más de 200 m2, que permita disponer las mesas con la distancia de seguridad requerida en las circunstancia actuales.

La mayoría de los espacios cuenta con ventanas al exterior, tanto a la Plaza de Canalejas y a la Carrera de San Jerónimo, como a amplios patios interiores. Techos de gran altura, suelos de pino melis y elegantes molduras de escayolas son algunas de las características destacables de las estancias señoriales.

En algunas estancias que dan al exterior, así como en el recorrido de las escaleras, destacan las vidrieras emplomadas firmadas por la Casa Maumejean, una de las más importantes de la época. En todos los tramos de las escaleras aparece un emblema heráldico con corona imperial, águila bicéfala de alas explayadas y un cuartelado rodeado con el Collar de la Insigne Orden del Toisón de Oro. Dentro del cuartelado, se encuentran los escudos de diferentes reinos del Imperio español: Castilla, León, Aragón, Granada, Sicilia, Borgoña, Brabante, etc.

Algunas de las puertas de los balcones están adornadas con vidrieras decoradas con escudos heráldicos en la parte superior, aunque son las puertas interiores de la quinta planta las piezas más hermosas, con un delicado emplomado adornado con un medallón central y orla.

EL ARQUITECTO.

LEONARDO RUCABADO

Rucabado fue una figura muy destacada de la arqui- tectura española de finales del siglo XIX y principios del XX. En su legado, nos ha dejado hermosas edifi- caciones, no sólo la Casa de Tomás Allende, sino también chalés, edificios de viviendas, una biblio- teca y hasta un cementerio. Desafortunadamente, no todas ellas han sobrevivido al paso del tiempo.

Nacido en la localidad cántabra de Castro Urdiales en 1875, en el seno de una familia acomodada, cursa el Bachillerato en Bilbao, tras el cual, parte a Barcelona a estudiar ingeniería industrial y arquitectura, formación que completa con estudios en Bellas Artes y Ciencias. En Barcelona, se nutre de las corrientes de los grandes maestros del momento, en especial de Antoni Rovira i Rabassa, Luis Domènech i Montaner y Josep Puig i Cafaldach. La gran ebullición artística y estética que se vive en la Barcelona de 1900, en la que conviven el modernismo catalán, las Arts&Crafts, el Art Nouveau y el romanticismo europeo, define el carácter del joven Rucabado y despierta en él un singular interés por los detalles constructivos y ornamentales.

Tras terminar la carrera, en 1900, entra a trabajar en el estudio de Severino Achúcarro en Bilbao. En esta primera etapa, su estilo ecléctico está aún influenciado por el modernismo catalán y otras corrientes. Es a través de Achúcarro, por quien conoce a su gran benefactor, Tomás Allende.

A partir de 1910, deja atrás las influencias modernistas y se adentra en un estilo arquitectónico propio, la escuela regionalista montañesa, de la que fue su creador y principal exponente.

Rucabado adopta un nuevo lenguaje regionalista y propone una arquitectura propia nacional, evitando la copia de los modelos extranjeros. A partir de entonces, se centra en el estudio y la defensa de la arquitectura montañesa tradicional e inicia una profunda inves- tigación sobre la arquitectura vernacular. Durante 3 años, emprende una serie de excursiones por Canta- bria, en busca de las tipologías arquitectónicas popu- lares, que dibujaba y describe con precisión. Aquellos

viajes tuvieron como resultado una gran cantidad de dibujos, ilustraciones y notas de las viviendas y pala- cios cántabros. El éxito cosechado lo consagra como arquitecto regionalista y le ayuda a divulgar los prin- cipios básicos a través de conferencias y una serie de escritos sobre la arquitectura montañera y tradi- cionalismo, que también traslada a sus proyectos de la época.

Entre sus obras más destacadas, además de la Casa de Tomás Allende, se encuentra la Biblioteca Menéndez Pelayo en Santander, así como un impor- tante número de chalés y palacetes en Bilbao, en Santander y en Castro-Urdiales.

Leonardo Rucabado no solo fue un gran arquitecto, sino un ferviente estudioso de la historia de la arquitec- tura y las artes decorativas. Hoy en día se le reconoce como una gran figura de la arquitectura española del siglo XX y su gran aportación en la recuperación de la arquitectura autóctona y tradicional.

¿QUÉ ES CASA DECOR?

Casa Decor es una plataforma de interiorismo, diseño, tendencias y estilo de vida que se celebra, desde 1992, en Madrid, y que permanece abierta durante

6 semanas. Cada año, más de 200 participantes interviene un edificio diferente, histórico y singular, del centro de la capital, para presentar las últimas novedades en mobiliario, materiales, tecnología e innovación en el sector del hábitat, a través de espacios reales o conceptuales de gran nivel expositivo.

¿QUIÉNES NOS VISITAN?

De la numerosa afluencia que visita Casa Decor, un 53% es cliente final, en tanto el 47% restante son profesionales relacionados con diferentes áreas de negocio, no sólo en el sector del hábitat, sino de la construcción, hostelería, restauración, promoción inmobiliaria, publicidad, turismo, moda, educación y cultura. Por ello, todos los visitantes de Casa Decor son clientes potenciales directos con los que el expositor puede entrar en contacto.

¿QUIÉNES SON LOS EXPOSITORES?

En cada edición, se reúnen más de 200 expositores, entre profesionales y empresas, con el fin de promocionar su trabajo, productos y/o servicios, en un entorno único y exclusivo. Casa Decor es un gran proyecto colaborativo, que potencia y da visibilidad no sólo al sector del interiorismo, sino también a marcas de lujo y estilo de vida, que funciona como un laboratorio creativo de ideas, materiales, diseño e innovación.

¿CÓMO PARTICIPAR?

•   Con espacio propio:

Los profesionales y las firmas pueden contratar un espacio durante las seis semanas y disfrutar, además, de los beneficios de marketing y comunicación asociados a su participación hasta la siguiente edición. Para ello, han de realizar un proyecto decorativo, ya sea de un espacio real o conceptual, que cumpla los máximos estándares de calidad en su propuesta y ejecución.

•   Con presencia de producto:

Las marcas pueden colocar sus productos en los espacios de la Exposición, de forma que quedan integrados en ambientes de alta decoración.

MARKETING SENSORIAL UNA EDICIÓN RESPONSABLE

El visitante de Casa Decor entra en contacto directo con el producto y establece un vínculo con éste, a través de su experiencia sensorial. Se trata de una forma única de acercarse al producto o de mostrar un servicio de manera empírica y con gran impacto emocional.

Casa Decor ofrece una fórmula única de relacionarse con el producto por medio de espacios decorados, diferente a otros formatos publicitarios, ferias y promoción tradicional.

PLATAFORMA DE COMUNICACIÓN

Casa Decor pone al servicio del participante todos sus medios y soportes de comunicación, tanto digi- tales como impresos y publicitarios, durante el año que dura la campaña. Una exclusiva plataforma de comunicación mediática, con prestigio y gran credi- bilidad en el sector del interiorismo.

RELACIONES COMERCIALES, NETWORKING Y SINERGIAS

Los contactos comerciales y profesionales se suman al trato directo con clientes, medios de comunicación y prescriptores. Un beneficio de gran valor para los expositores, que pueden maximizar con acciones y eventos personalizados durante la Exposición.

10.874.000 € DE REPERCUSIÓN MEDIÁTICA

En la edición de 2020, visitaron la Exposición 337 periodistas nacionales e internacionales, de 500 medios y canales de comunicación, que generaron

1.400 noticias on y offline, valoradas en casi 11 mil- lones de euros.

SOSTENIBLE

En la edición de Casa Decor 2021 se mantendrán todas las recomendaciones sanitarias marcadas por las autoridades, y que ya pusimos en práctica en la reapertura de la pasada edición 2020: control de aforo, venta de entradas online, visitas por franjas horarias, recorridos señalizados, distancia de seguridad y productos higienizantes en todas las plantas.

Así mismo, mantenemos nuestro compromiso real e inalienable con la sostenibilidad, que es preciso aplicar en todas las áreas de acción de la Exposición. Nuestros principios de sostenibilidad se basan en la utilización de materiales orgánicos, reciclados y reciclables, de extracción y producción sostenible; proyectos que maximicen los recursos, minimicen el impacto y sean fáciles de retirar; reutilización de materiales y muebles tras la Exposición; ahorro de agua y eficiencia energética; “Interiorismo de Km 0”, que apueste por el producto artesanal y los oficios tradicionales de la región; y cultura biofílica, que favorezca los espacios verdes y saludables.

DATOS DE INTERÉS

CASA DECOR 2021

Lugar: Plaza de Canalejas 3, Madrid.

Fechas de la Exposición: del 13 de mayo al 27 de junio Horario: De 11 a 21 h, domingos y festivos incluidos

GABINETE DE PRENSA

Planner Media: casadecor@plannermedia.con | Tel.: 917 870 327

Sara González | : 672 105 713

Irene Sanz | : 670 425 733

Connected, hecho juntos a distancia

La exposición Connected llega a Madrid Design Festival 2021 del 9 de febrero al 14 de marzo de 2021 en el Teatro Fernán Gómez. Centro Cultural de la Villa.

Este año el American Hardwood Export Council (AHEC) presenta la exposición Connected que mostrará los resultados de un experimento único desarrollado durante el confinamiento debido al Covid-19. AHECBenchmark Furniture y el Design Museum de Londres retaron a nueve destacados diseñadores internacionales a que cada uno de ellos creara una mesa y asientos para su uso personal, que se adaptasen a sus nuevas formas de trabajar y vivir desde casa.

En Madrid se exponen cuatro mesas y asientos originales e imaginativos, diseñados por Ini Archibong (Suiza), Jaime Hayon (España), Sabine Marcelis (Países Bajos) y Studiopepe (Italia), y fabricados en uno de los mejores talleres artesanos de carpintería de Europa, Benchmark Furniture, utilizando la madera de tres frondosas estadounidenses sostenibles: roble rojo, arce y cerezo.

Jaime Hayon, diseñador-artista que desdibujó las líneas entre el arte, la decoración y el diseño, y autor de la pieza ‘Mesamachine’ expuesta en la exposición, ha sido reconocido por su labor en los “Madrid Design Festival Awards 2021”. Hayon será el protagonista de una entrevista exclusiva con la periodista Pilar Marcos, que estará disponible en MDFPRO a partir del 12 de febrero a las 18:00h en la página web del Madrid Design Festival.

En una reciente conversación con otros diseñadores de Connected, Hayon desveló que ama trabajar con la madera: “He trabajado con este material durante muchos años y con diferentes profesionales en diferentes lugares y es extraordinario lo que se puede hacer con él. La calidad de lo que puedes producir. Con este proyecto tuvimos la oportunidad de explorar el material y también a la extraña situación que estamos viviendo donde todo gira entorno a una mesa, a nuestra mesa de casa. Creo que es un gran proyecto, muy nuevo para mí, con un enfoque muy diferente. Ha sido un gran reto, y a mí me encantan los retos.”

El proyecto Connected exigió que, tanto los diseñadores como los artesanos de Benchmark, trabajasen de manera innovadora confiando únicamente en la comunicación digital y en las videoconferencias para hacer realidad las ideas de los creadores. Este enfoque requirió un nuevo nivel de confianza en los fabricantes, ya que los diseñadores no pudieron ver físicamente las piezas durante el desarrollo.

Consulta toda la información sobre la exposición aquí.

CASA DECOR WILL BE BACK IN SPRING 2021

Casa Decor is now preparing its 56th edition, which will be held in Madrid between May and June 2021, when the effects of the pandemic have subsided. Quite a challenge for this popular interior design, design and lifestyle exhibition, the most important in Spain and the only of its kind in Europe.

Casa Decor will return with all the experience gained during the 2020 edition, when it was forced to close its doors on 12 March, only 7 days after opening, leaving the exhibition “frozen” in time. Nevertheless, Casa Decor remained open digitally over these three months, launching an intense campaign on all of its online channels: website, social networks, newsletters, videos of the spaces and, for the first time in its history, a virtual tour. This activity provided a burst of positive energy during the difficult months of confinement, and we never lost hope of being able to reopen the Exhibition, as was ultimately the case. At the beginning of June, Casa Decor opened its doors once again for over a month, after having implemented all necessary health and safety measures: control of the number of visitors, online sale of tickets, visits organised in time slots, marked routes, safety distance and hand sanitiser on all floors. While many similar events and fairs cancelled or postponed their dates, Casa Decor was able to open successfully under new and particularly delicate circumstances. Fortunately, no incidents were reported and the Exhibition took place with complete normality. Armed with this prior experience, Casa Decor does not fear the future and is firmly committed to opening its 2021 edition under the same safe conditions.

We have spoken to Alicia García Cabrera, Director General of Casa Decor, to tell us more about this new edition.

What are the challenges faced by Casa Decor 2021?

Our biggest challenge is continuity: to continue with the safety measures that we implemented last year with great success; to provide the same number of exhibitors with the opportunity, including both participants and brands; to find a similar or better venue than the last one; to exceed our media coverage figures… And, no matter what, this will all be done with a positive vision, as everything will be more exclusive and focused, maintaining the synergies created by Casa Decor each year. In this pandemic situation that we are currently experiencing, our challenge is continuity and maintaining the standards of quality that characterise the Exhibition.

Why is it currently more important than ever to continue to implement sensory marketing campaigns of this type?

During confinement, companies were forced to place greater importance on the digital field and reinvent their communication and marketing strategy. They had to find a window to the world where they could showcase their products, as many fairs and exhibitions were postponed or cancelled. While the digital world served as a communication channel for many sectors, there is simply no substitute for in-person events. However, at the moment very few places offer the safety, strength and prestige provided by Casa Decor. This was clear after the reopening in June, because quality is much more important to us than quantity, along with creating safe spaces where all these requirements are met. Casa Decor is a unique event due to its exclusive formula, which reaches visitors directly and allows them to interact in a very sensory fashion. Casa Decor’s experience, dating back to 1992, vouches for this: our formula is unique, reaching visitors in a very distinctive way. Our visitors are also unique and exclusive, with aspirational and inspirational profiles. The media coverage attained through Casa Decor is also hard to beat through other conventional platforms or channels.

How does Casa Decor deal with the digitalisation of an in-person event?

Even though it is an in-person event, Casa Decor has been working in the digital field for quite some time, as it complements the Exhibition and helps us to go beyond it. In fact, participation at Casa Decor includes a yearly campaign, from the time of hiring a space to the start of the following edition, and this visibility during months without any events is achieved through our digital media. We have adapted to the new times, our social networks are very powerful and we invest a great deal in the website and digital content. That is why we have grown so much digitally. The in-person model is a vital part of Casa Decor, a strength that we will never lose, but it also goes hand in hand with the digital side, which serves as a loudspeaker beyond the Exhibition. We have also digitalised the processes affecting both our participants and our visitors: digital tickets, draws, information through QR, etc. Digitalisation is not only important to lend visibility to projects and products, but also to interact with the world, allowing us to go beyond the Spanish market.

Last year you launched the sustainability campaign #CasaDecorSostenible. Will that be maintained in the 2021 edition?

Yes, of course, it is a permanent campaign for the next edition and for future editions. In reality, what we did last year was to attract attention, because we have been placing emphasis on this issue for quite some time now, but we wanted to give it form and visibility, and provide the public with information on materials and projects that are sustainable in any of their stages of production: manufacturing, assembly, disassembly, etc. There is no turning back now, we must embrace sustainability in all aspects of our life and, indeed, also in interior design. At Casa Decor, not only have we done this in terms of the exhibition, but also internally, in all our procedures and processes, eliminating paper and plastic and  using eco-friendly materials for our paperwork and everything we do as a company.

Space designed by Pía Paisajismo at Casa Decor 2020.

Photo: Nacho Uribesalazar

What do you think about the surprising impetus of the housing sector after confinement? Do you think it’s just a passing fad or something that has changed within society regarding the way that we live in our homes?

No, it’s certainly not a fad. Interior design is necessary, and the importance of our homes is clearer now than ever. During confinement, we identified all the flaws in our homes, realising that we need certain things that we hadn’t even thought about before: better lighting in rooms, a work area, a green corner inside the home, better interior air conditioning, better distributed spaces… And that is precisely what interior designers do, making them essential to the improvement of our homes, to ensure that they are not only healthy, but also beautiful and comfortable. At Casa Decor, professionals and the general public alike can discover the new materials and technological developments within the sector, to achieve homes that are more suited to our needs.

What can Casa Decor offer the luxury sector compared to other similar platforms or fairs in the sector?

Casa Decor is, in its own right, a luxury, a true gem, where products are showcased within real spaces, designed especially to draw attention to the brand, whether it is a tap, a sofa, a perfume or an exclusive liquor. Great care and attention is paid to how products are showcased within the luxury sector, and how the public interacts with them. The high-quality projects presented at Casa Decor provide this exclusive setting to showcase products naturally and organically, taking into account the integration of the products displayed. It is nothing like a showroom or a fair. Casa Decor revolves around an experiential, different and unique concept to draw attention and provide visibility to the materials and pieces on display. It is a platform that has been created specifically for the high-end sector, a platform within a setting of luxury, design, art and innovation.


Casa Decor is always held in different buildings, all spectacular. Is that the secret to Casa Decor’s success?

It is to a certain extent, yes. The building is the icon of each edition, the very essence of where it all begins. That is why we work tirelessly each year to locate “dormant” properties, which are losing value or deteriorating while they are closed. We really put the building on the city map, opening the architectural heritage to citizens, while revitalising the area and its businesses, thanks to the activity that we generate. The building brings together all the creativity within the sector, a collective and interdisciplinary project involving 200 participants, including companies and professionals, who create over 50 spaces where nothing is placed together randomly, and everything fits together like an incredible creative puzzle.

And finally, can you tell us a little bit about what we might see at Casa Decor 2021?

Casa Decor is a vibrant exhibition, showcasing trends that will then be seen on the street. Based on what we saw at the last edition, we are convinced that we will see a large number of biophilic designs with a lot of green, and that natural and organic materials (wood, cork, brick, sand, ceramic, etc.) will be present in many spaces. We will see elegant and sophisticated interiors, which will be modern and minimalist, yet still homely, with exquisite pieces of art and antique furniture. As has been the case in the past few years, we will also see a greater presence of handcrafted work and elements, thanks to the re-emergence of age-old trades, which are currently the height of luxury, as each piece is unique and exclusive, and very few craftsmen can perform such techniques nowadays. And, of course, all of this within a context of sustainability and environmental awareness, increasingly in line with current interiors.

Space designed by Lorna de Santos. Casa Decor 2020.

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Showcasing the best design brands and art galleries from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with Asia’s top architects, interior designers, property developers, retailers, and private buyers. Inspiration and Ideas brings to you a fine selection of the most incredible furniture design brands that will be showcasing their iconic modern design pieces from 26-29 November 2020 at the Shanghai World Expo Exhibition & Convention Center.

CONTEMPORARY DESIGN HALL

Contemporary design hall offers an invaluable opportunity for international brands to engage with Asia’s most influential and highly regarded architects, interior designers, property developers, retailers, and private buyers. The contemporary design hall is a hub of the leading international and local high-end design brands, together with talented emerging design brands and independent designers.

Bolon

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Bolon is an international design brand, designing innovative flooring. Founded in 1949, Stockholm, since then Bolon has kept its innovative spirit in the environment and modern design.

Zanotta

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Zanotta’s legendary story has lasted more than sixty years, it’s about instinct, record, adventure, and curiosity. As one of the most important leaders of the industrial design world, it believes in “production culture and value” and guides the luxury furniture design industry to development thanks to its artistic and highly creative masterpieces.

Tonin Casa

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Harmony in the composition is Tonin Casa’s distinctive characteristic, and it is capable to last through time, never forgetting that techniques and materials are nothing without the love for one’s own creations.

See Also: Design Events To Be Excited For Until The End Of The Year


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WOWDSGN

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Focusing on every user’s life at home, WOWDSGN brings users affordable exquisite design and immerses life-lovers with infinite artistic inspirations and excellent user experience.

DAQICONCEPT

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In Chinese, the name DAQI means “taking time to become great and grown-up”, which emphasizes that the best things in life require layers of experience and special decorations. Are you excited to visit this stand at Design Shanghai?

Frank Chou

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Frank Chou Design Studio which was founded by Frank Chou now has become the most representative independent design studio in China. The studio tries to balance aesthetic differences between the East and West through a unique perspective and to find the Chinese modern design expression which is also synchronizing with the international design. 

Gervasoni

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The aesthetic standards and production techniques have changed over the years. Not the passion for beauty and artfully made. Attention to detail, the use of natural materials crafted with mastery, suggestions of places near and far remain the hallmarks of Gervasoni products.

King Living

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King Living is Australia’s most awarded furniture company holding the highest number of patents and design registrations in Australia.

Kun Design

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At KUN DESIGN, we create outdoor furniture and accessories that embody the contemporary era. Their products are developed from materials that retain the integrity of outdoor furniture without compromising the sophistication of indoor furnishing.

Check the full list here!

See Also: Modern Interiors’ Ideas For The Most Relaxing Areas Of Your Home


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Through Kingston Lafferty Design studios’ work, they create spaces with feeling, meaning, and character. Spaces where beauty can be appreciated but the realities of everyday life are facilitated. They build brands and modern design graphics to enhance spaces and further impact the overall experience, and that is exactly what occurred in their newest restaurant design in Dublin: The Cinnamon Restaurant. Inspiration and Ideas had got you covered and is about to give you all the inside scoop of this incredible luxury restaurant that is incredibly Instagram worthy.

The restaurant design is almost theatrical – simple shapes become building blocks and buttons to play with, while differing textures encourage touch that draws users to engage with space. This luxury restaurant invites its visitors to become characters in a story. Upon stepping into the pink and maroon dipped room, they experience their environment in fun and unexpected ways, cementing KLD’s success in encouraging us to think differently about this restaurant design.

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KLD’s interior design philosophy is grounded in an appreciation for how people live and work. These observations became the foundation for this restaurant design, ensuring those who engage with space may find both meaning and beauty in their encounters. Movement throughout the interior is guided by deep maroon floors which are periodically sliced open by dusty blue circular tiles. This pastiche of color becomes the runway that leads guests into each different microenvironment existing alongside one another.

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See Also: Salpoente Restaurant: Modern Design Merged With Fine Dining


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Four-meter ceilings tower over users as bright sunlight crawls over all surfaces of the entrance. Soft leather couches bend around cozy seating arrangements – the perfect place to wake up slowly with direct sun on a Sunday morning. Suddenly, and as if entering a different contemporary restaurant, 10 steps down the corridor warm sunlight gives way to the moody glow of a hanging pendant. Definitely a restaurant design for pink lovers!

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An intimate velvet-covered seat wraps itself around a space carved out of the side of a wall, a setting with ample amounts of personality and drama. Each pocket of space, created by the injection of a new mezzanine, takes on a different and playful personality which facilitates the unique desires of individual customers – human experience clearly the main focus of the restaurant design scheme.

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Bespoke light fixtures become oversized lollipops glowing throughout the room. A wall of circular mirrors capture the light before reflecting it onto adjacent high-gloss surfaces – customers sitting beside them encouraged to watch as they shimmer before them. There is experimentation with scale too. The main entrance deliberately maintains a double-height wall while the additional bar was designed as an oversized element that makes visitors feel miniature with “a dollhouse effect”.

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IMAGES COURTESY OF KINGSTON LAFFERTY DESIGN
PHOTOGRAPHY BY RUTH MARIA MURPHY
SOURCE YELLOW TRACE

See Also: A Blue and Gold Aesthetic: The New Rooftop Restaurant by Mim Design


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When it comes to design events this is a very atypical year, so most exhibitions will make a detour to the online form and showcase its beautiful luxury design pieces on various platforms that somehow, provide an alternative to such uncertain times. Today, Inspiration and Ideas brings to you a handful amount of design events that until de end of the year, will be thriving whether online or presently with all the safety precautions taken so you can still enjoy all the wonders of luxury furniture and modern design.

DOWNTOWN DESIGN

November 9 – November 14 (Virtual event)

Adapting to new realities and current shifts, this year’s editions of Downtown Design, will present designers and creatives investigating themes related to the locality, collective work, future imagining, and sharing of public space under physical and mobility restrictions.

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DECOREX

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For the first time in its 42-year history, one of the most well-known design eventsDecorex, is adopting an all-virtual format that involves 3 days of networking, inspiration, and specification online. Taking place 17-19 November 2020, attendance for Decorex Virtual is free.

17 – November 19 (Virtual event)
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FORT LAUDERDALE INTERNATIONAL BOAT SHOW

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The Fort Lauderdale International Boat Show is moving forward as planned. The health and safety of FLIBS’ staff, exhibitors, and visitors is of the utmost importance and as such will follow the industry-wide AllSecure standards created and implemented by Informa in coordination with association partners. The 61st annual Fort Lauderdale International Boat Show is taking place on October 28 – Nov 1, 2020.

October 28 – Nov 1
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See Also: Top Designers That Lead You On A Never-Ending Design Journey


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SLEEP & EAT

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For 15 years, Sleep & Eat has been the destination for the hospitality design community to connect. Returning for the first time in an all-virtual format, from 17-19 November, Sleep & Eat Virtual will bring the hospitality design industry together once more for video meetings, speed networking, knowledge-sharing, and inspiration.

17 – November 19 (Virtual event)
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DESIGN MIAMI

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This December, Design Miami is proud to launch its new Podium program, a selling exhibition concept that presents collectible design from both leading art galleries and independent design studios, curated by Curatorial Director Aric Chen. 

November 27 – December 6 (Live Event)
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FRIEDMAN BENDA EXHIBITION

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Faye Toogood [British, b. 1977]
Maquette 259 / Canvas and Foam Seat, Rust (Prototype), 2020
Primed, washed canvas, upholstery foam, fabric paint
27.5 x 70.75 x 53 inches
70 x 180 x 135 cm
Edition of 8

On November 5, Friedman Benda will open an expansive art exhibition called What Would Have Been. On the heels of a tumultuous and unprecedented cycle of global design events, the art gallery will share a trove of modern design from over 30 studios filled with modern artists originally destined for exhibition in galleries, fairs, and museums across five continents.  

November 5 – December 12
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Jonathan Trayte [British, b. 1980]
The Dream (Chandelier), 2020
Polished bronze, frosted glass, light fittings
167 x 25 x 100 cm (variable)

DAVID GILL GALLERY’S EXHIBITION

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David Gill Gallery’s Spring Group Show presents key pieces of modern and contemporary art and design. Works by Dame Zaha Hadid, Sir David Chipperfield, Fredrikson Stallard, Mattia Bonetti, Lena Peters, Sebastian Brajkovic, Francis Sultana, Barnaby Barford, Garouste & Bonetti, Campana Brothers, Michele Oka Doner, Sebastian ErraZuriz, Milena Muzquiz and more.

16 Mar – 31 Dec 2020
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GALLERY FUMI EXHIBITION

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Gallery FUMI’s new exhibition gently reflects this new position, with its interior reconfigured as a contemplative domestic space. “We’ve all been through significant changes this year,” say FUMI’s cofounders Sam Pratt and Valerio Capo, “and we’re taking many things a lot less for granted – including beautiful works of design which are here to enrich our worlds.

17 September – 31 December 2020
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Excited for these design events?

See Also: Top Designers Pick: Product Selections by MOM’s Creative Minds


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Maison Matisse is a French brand that made its debut at the Fiac fair of Paris in autumn 2019, celebrating the artist’s 150th anniversary with a surprising showcase. Founded by the painter’s great-great-grandson, its very first collection of original pieces were designed by the Bouroullec brothers, Jaime Hayon, and Alessandro Mendini (among his last projects). Now in 2020, Cristina Celestino joins the family.

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French brand Maison Matisse launches its first collection of interiors with the signature stylings of the Italian designer, Cristina Celestino celebrating the artist’s 150th anniversary.

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Colette Armchair
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The idea was as simple as it was efficient, bringing the maestro’s colorful joie de vivre as one of the Fauves into contemporary production, with objects for important homes and appealing prices, both in limited editions and not. The series was followed with the La Musique collection, crafted by the young French-Polish designer Marta Bakowski, who drew inspiration from the famous painting by the same name completed in 1939. For the label’s next event, we make our way to Paris Design Week, where the Maison presented its latest collaboration with Italy’s very own Cristina Celestino.

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Colette Sofa
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See Also: Unique Design Projects From Cristina Celestino


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The Intérieur aux Aubergines collection, inspired by the eponymous painting by Henri Matisse and designed in partnership with Cristina Celestino, provides a rich decorative universe that artfully combines furniture and decorative objects.

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To complement the furniture, Cristina Celestino designed the Belle épine floor cushion to add an Orientalist touch to the set. It is made up of 3 cushions that are attached using 6 buttons that give them a quilted appearance.  The fabric used for this piece uses the same lampas with the all-over print that is also used for the armchairs, sofas, and folding screens.

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Belle-épine floor cushion

The cushion fabric is made from natural yarns by a renowned Venetian factory that dates back to the 18th century that has exceptional know-how in creating lampas. 

Discover more!

See Also: Billiani Teams Up With Cristina Celestino For New Furniture Collection


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In this High Point Market 2020, there are many trends you’ll be able to find that will be used in all the major design projects by top interior designersHigh Point Market‘s Style Spotters give us a little sneak peek of the design trends you’ll find at this event!

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Twice a year, in April and October, High Point Market is ready to inspire you with interior design trends. Even though this year, in April, the design event was canceled due to the pandemic, there is still much to see in October, with a design program that you’ll have the opportunity to see in person with all the safety protocols, but also with digital showrooms and workshops. Check out below the High Point Market 2020 trends you’ll find at this event and the forecast for the 2021 trends!

Curvilinear Lines

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Rachel Cannon, one of the Style Spotters, mention the newest trend of curvilinear lines in interior design. Interesting lines and a nostalgic feeling towards curvy furniture from the mid-century style, make for a trend we definitely wish to continue seeing in 2021. With a focus on staying home, that we’re sure will also continue next year, warm and inviting luxury furniture with curvilinear lines surely will steal your heart this year.

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Odette Sofa By Boca Do Lobo
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See Also: Unraveling The Latest Rising Stars That Are Changing Modern Design


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Contemporary Sideboards

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Soho Sideboard By Boca Do Lobo
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According to Nancy Fire, one of the Style Spotters, sideboards with a contemporary design and clean lines will be the “it” furniture piece for 2021. A piece that mixes organic vibes, creativity, and nostalgia will be the designer’s go-to for next year. If we’re changing the design to match our needs to stay home, this design trend showcased at High Point Market will definitely match every design lover’s needs, both in function and style.

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Lapiaz Sideboard By Boca Do Lobo
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Modern Patterns

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Eden Center Table By Boca Do Lobo
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Patterns will always get us excited, and, for next year, you’ll find that modern patterns with neutral tones are the way to go. You’ll be able to successfully complete your decor in a stunning and elegant way. There is no going wrong with patterns like this, whether you add it to a rug, an armchair, or even on wallpaper.

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Earth Tones Set The Mood In This Luxury Moscow Apartment (4) moscow apartment Earth Tones Set The Mood In This Luxury Moscow Apartment Earth Tones Set The Mood In This Luxury Moscow Apartment 4 interior design trends Interior Design Trends For Fall/Winter 2020: Key Tips For You Earth Tones Set The Mood In This Luxury Moscow Apartment 4 Earth Tones Set The Mood In This Luxury Moscow Apartment 4
moscow apartment Earth Tones Set The Mood In This Luxury Moscow Apartment empire center table 01 interior design trends Interior Design Trends For Fall/Winter 2020: Key Tips For You empire center table 01 empire center table 01
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Rambling old house, located deep along a Shanghai alley, houses the Coexist art exhibition. Starting from architecture and space, the modern art exhibition presents a journey to discover beauty across time and space. The century-old house is a perfect combination of Shanghai and Western contemporary design styles.

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The staircases and facades painted in grey-green bring the exuberant green moss of Shanghai summer into space. Set to a light green tonality, the art installation continues a vibrant aesthetic exploration from the outside in.

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“The beauty of life lies in collision and harmony. It is my objective to present an object objectively.” These are Chris Shao’s equally opening and concluding thoughts.

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See Also: Sara Story Designs A Luxury Home That Balances Sophistication and Art

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New York and Shanghai-based designer Chris Shao staged an inaugural showcase of contemporary design via his new platform Objective Collection, set within a heritage house in Shanghai’s Xintiandi neighborhood. At Coexist art Exhibition, two seemingly incongruent elements – an old house and new contemporary art, now exist together under one roof. Viewers are invited to appreciate both the beauty and functionality of the objects, their differences becoming a metaphor for the essence of life.

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“From architecture, interior, to furniture, fabric; from 3D to 2D, Co-exist is a story about the ingenious integration of art, furniture design, and space, inspiring thinking from more dimensions,” explains Chris Shao about the Objective Collection art exhibition.

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On show until September 12th (and guest curated by Simon Wang alongside Shao), the Coexist art exhibition sees the union of different layers, colors, and stories that together create an intriguing viewing experience.

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See Also: Get The Look Of An Imposing and Multilayered Paris Luxury Apartment

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Whether it’s a colorful living room that always helps the party to last a bit longer or a zingy bathroom that takes you to the Tropics with its emerald green gloss tiles and palm print wallpaper combination, the hues in a modern home are the perfect place to start having some fun.

IMMERSIVE WALL MURALS

By paying homage to one of the world’s oldest decorative art forms, you grant your modern home a sense of theatre and opulence. There’s the classic Chinoiserie look, the old-world map-style mural, or trompe l’oeil paneling as a more pared-back take on the traditional mural. On the whole, dining rooms, hallways and bathrooms particularly suit this painterly style of decor where there’s a little less to distract by way of furniture and accessories. Or, if you opt for a more minimal mural wallpaper, a restful bedroom space might make for the perfect setting. This is where the hand-painted mural can give rise to pretty rooms such as cute bedrooms for girls, with a delicately-does-it illustration serving as a bedtime story that shall always result in a very happily-ever-after ending.

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If you’re looking to brighten your modern home, you may want to consider our colorful room designs and ideas, just in time for the summer vibes!

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EXPERIMENTAL ART INSTALLATIONS

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For many, art is a source of everlasting pleasure. Collectables, heirlooms, pieces to take with you from home to home and appreciate in a new light as the years go by. It all comes down to color psychology and how brightness, shade, tint, tone, and overall color temperature can alter your experience of a given hue. Warm colors such as red, orange, and yellow are especially linked to happiness, optimism, and energy, as are bright, light pastels such as peach, soft pink, and lilac. Studies show they all release the happy hormone, dopamine. Colour theorists also suggest that blending multiple primary and secondary colors—be it in an outfit, a color scheme, or indeed a painting—will produce a happier outcome, so if you’re working with an art buyer, suggest they hunt high and low for works that tick these boxes.

 

See Also: Design Inspirations From All Around The World For Your Buffets and Cabinets


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PLAYFUL COLOUR PALETTES

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Colorful rooms come in all shapes and sizes, so don’t be fooled into thinking that only the large living rooms can take a dramatic dose of pigment. In fact, a prudent piece of advice often offered by interior designers is to really go to town on one of the smallest spaces in the whole home—the downstairs guest bathroom or cloakroom. It’s in here that many clients test their bravery, experimenting with colorful wallpaper that they might never have dared to try in their bedroom. If this scenario rings true, think about how it makes you feel and whether that playfulness could be taken into an additional room to maximize on the spirit. After all, color is one of the most powerful tools at your disposal to dramatically alter the character of your modern home.

UPBEAT PATTERNS TO MIX AND MATCH

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Pattern clashes are a surefire way to change the pace of your decor. A modern home that combines contemporary geometrics with Art Deco pineapple motifs is a home that is dynamic and gregarious. It’s a conversation starter—a reminder to not take life too seriously, to let our hair down, and to have fun. As with color, go as zany with your pairings as suits your personal style. But a heady mix of the pattern doesn’t have to be in the realm of wacky to have a mood-boosting effect. For a gentler approach, make sure your prints have points in common, such as color, which will make them sit together far more naturally.

UNEXPECTED FURNITURE PAIRINGS

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It’s important to distinguish that happy rooms don’t necessarily equate to tantalizingly experimental interiors. Boldness is of course not the sole route to achieving beauty. One of the most dependable ways to ensure your furniture selections will bring a smile to your face on the regular is to really take the time to satisfy some sort of nostalgia. That could be sourcing an antique armoire and dressing table for the bedroom that brings up the memory of you playing dress up as a child in your grandmother’s bedroom. In essence, memory lane is your key to unlocking the most meaningful furniture pairings.

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See Also: A Moscow Mansion By Elena Krylova Where Luxury Furniture Thrives


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